Knowledge Sharing (Social Media as a Beneficial Tools)

Hye guys,

Since Danny is asking about the crowd and so on that indirectly means on the relevant way to promote our concert and spread the words, so the new sharing session will be on the social media.

Feel free to post any knowledge on the benefits of SM or anything related.

Thank you

Hye guys,

I've an idea. since we want to promote our event on social media (SM), what if we promote on Facebook since FB since there are so many FB user nowadays and everyone have their own account.

Using Facebook ads for event promotion can yield fantastic results. Ads for events follow many of the same guidelines as any other Facebook ad but there are a few key differences that can really drive success.

1. Use off-site registration

You’ll hear that the rule of thumb is to run Facebook ads that don’t lead users away from Facebook. That’s generally a good idea but event promotion is an exception. The issue with driving visitors to your Facebook event page is that it’s just too easy to click that Join button for the event without any real intent behind it. I’ve found that an extremely low percentage of people who say they’ll attend the event on your Facebook page actually attend.

To avoid this you’ll want to set up a registration page outside of Facebook. There are a lot of great event registration websites out there but I prefer to use a form that can be embedded on my own website. Here you can require that they give their name, email address and possibly more information. Although this may weed out a few registrants, I’ve found that the people who do register are much more serious about attending and you will see a much higher percentage of these people actually show up for the event. In addition, harvesting email addresses of registrants allows you to send a reminder email before the event, which also improves attendance.

If you use this route make sure you use a Thank You page so that you can track conversions. In the ad setup process Facebook now allows you to easily drive ads for website conversion and provides conversion tracking pixel for you to place on your Thank You page. This will help you track the effectiveness of your of your ads and help drive relevant visitors.

2. Targeting

Targeting is one of Facebook’s strongest features and your options for precise targeting are fantastic when it comes to event marketing.

Custom Audiences: Custom audiences is one of the most powerful ad tools as it allows you to target very specific users. An explanation of Custom Audiences is beyond the scope of this post but HubSpot has a great article that outlines the process. Ideally you’ll have a list of past attendees that you can target or you can use the Similar Audience feature to find potential new registrants. There are also retargeting opportunities here for reaching people who have already shown an interest in your brand or event.

Location: If your event is at a physical location then location targeting is an obvious choice. Typically people will travel a few miles for an event but for local events you won’t need to reach users 100 miles away. The more you can narrow down your target area the more effective your ads will be and the less money you’ll need to spend to reach your goal.

Interest: There can be a tendency sometimes to want to push your ads to everyone, especially if it is for a more general event. However, unless you have an unlimited budget you’ll want to think about the types of people who will really be interested in what you have to offer. Will you have live blues band at your event? Facebook has identified 348,430,800 people who are interested in “Rhythm and blues music.” Promoting a garlic festival? There are 9,421,728 people on Facebook who have expressed their love of garlic. You’ll also want to consider interests that are loosely related to your event. For instance if you’re planning a health fair then health and wellness interests are an obvious choice. Dig a little deeper though and consider targeting those interested in yoga, or a vegan diet.

You’ll also want to use different creative depending on your audience. Using the example above, if a blues band is only one part of your festival then you’d want to create ads highlighting aspect for users who have expressed an interest in Rhythm and Blues music. It’s a little more work to create multiple ads but you’ll find your ads are much more effective if they’re unique to each audience.

It’s easy to tell yourself that everyone in your city would be interested in your event, but unless you have an unlimited budget then you’ll want to narrow your targeting as much as possible. You can always expand your focus later if you have excess budget.

3. Images

Great images are a foundation for any Facebook ad campaign and it’s important to use them effectively when advertising your event. Look for image opportunities that are unique to your event. If you’re trying to attract out of town attendees then try using a photo of a well-known landmark in your target city. Maybe you’ve got a lineup of well-known speakers, try using their photos to help promote your event. If you’ve set up a custom audience of past attendees then a memorable image from a previous event could trigger a click.

There are a million image options out there. It’s important to get creative with your selection and even more important to target the image to the target audience for each ad. For more on Facebook ad image sizes check out this great post from Merry Morud. It’s a little old but the image selection principles are still relevant.



Facebook ads can be a great option for promoting your events. With advanced targeting options and online registration you can ensure that you’re spending your money in the most effective way possible.

In my opinion if we use FB to promote our event this can make our event boomm fantastic. so, what say you guys?

16 Ways to Use Social Media to Promote Your Event

Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.

In this article:there are 16 creative ways to increase awareness, engagement and sales for your event.

#1: Use Facebook Ads to Remarket to Prospects
Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big-ticket items like conferences and conventions.
Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket. This can easily be accomplished by creating a custom audience from the same page you used to track conversions; i.e., your thank-you page.

#2: Create a Highlight Reel From Prior Events
Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends.

Create a video that conveys the excitement and fun of your event.
Things to keep in mind when creating a video:
Remember your intended audience. Your video should convey the value of your event to prospective attendees. Make the benefits of attending crystal-clear.
Host on both YouTube and Vimeo. Each platform has different strengths, so take advantage of that. YouTube is the #2 search engine in the world and the most used video platform on the Internet. Vimeo, though smaller, offers more control over your brand and no distracting banner advertisements.
Leverage it everywhere. Video can be shared almost everywhere: your website and/or event landing page, in your newsletter, in articles, with affiliates and on social media, including 15-second clips on Instagram. Click here to see how we used video on our Facebook event page.
Facebook loves video. Uploading native video maximizes your exposure in the news feed. In fact, Socialbakers reported that “Facebook videos achieved a 10 times higher viral reach than YouTube links did.” You can also set your video as Featured for maximum visibility on your Facebook page.

#3: Harness the Power of Visual Testimonials
Do you have great comments in the exit surveys from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general. Don’t let those nuggets go to waste.
Create simple graphic images with these quotes and comments. Share these visuals in your email marketing campaign, social platforms, blog posts and email signatures.

Be sure to give attribution to the commenter. People love to see their comments used and they often share this type of graphic. Also, having these third-party statements lends credibility because they provide positive word of mouth about your speakers, sessions and event.

Bonus: Create a testimonial video. Video is an extremely effective medium to showcase the passion and enthusiasm your event inspires. A well-done testimonial video builds trust by allowing viewers to see and hear words of praise, rather than simply read them.

#4: Empower Affiliates, Fans and Attendees With Shareable Assets
Make it easy to share your event. Provide a web page with branded downloadable resources that fit any platform.

For attendees: Capitalize on their excitement! Provide a button to immediately share a tweet or post when they land on your thank-you page after registering.

Tip: ClickToTweet makes it super-easy to create a simple, pre-crafted tweet.
For affiliates/fans: Make it easy for them to share your event by providing a variety of downloadable content: audio, video, an article, graphics, updates (Twitter/Facebook/LinkedIn/Google+), email/blog posts and blurbs/newsletter updates.

Provide options to accommodate different posting styles as well as the image requirements of the various social networks. For example, rectangular images work best on Twitter, while square images look best on Instagram.

#5: Use Photos of Attendees in Social Updates
If you have a repeat event, leverage those fun photos you took at previous events. Even better, share user-generated content on your social accounts.

Take a flattering, fun picture of some of your attendees and create a status update. Identify the people in the picture and be sure to tag them if you can. This gives people an opportunity to comment and talk about how much they learned or what a great time they had and how much they’re looking forward to attending again.

To be continued..

#6: Create One Unified Hashtag for Use Across All Social Channels

This tip may seem like a no-brainer, but you would be surprised how many events skip this vital step. Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING. Every digital image you create, every piece of collateral, your email signature… Anywhere you can think of—share it!
By using an event-specific hashtag, you’ll make it really easy for people to find not only what you’re sharing, but what other people are saying, too!

This is also a great way to create and participate in an engaging conversation with attendees and interested parties

#7: Mention Your Event and Hashtag in All of Your Bios

Now that you’ve created your hashtag, don’t forget to add it to the Bio (About) section of each of your social accounts. An event hashtag in the Bio section is an often-underused tactic, but it has the potential for big gains. Once you have a link to your event, update your Bio section, and then people have a very simple way to find out more. They just need to click the link!

Not only does this create an easy way for people to see the event, it also ties that event directly to YOU. Ultimately, people connect to people and this is one way to give authenticity and transparency to you personally, not just the event.

#8: Share Pictures of Speakers With Quote Overlays

It’s almost impossible to overemphasize the importance of using visuals in your marketing. Donna Moritz of Socially Sorted explains, “In this fast-paced, noisy online world, visual content is the best way to not only capture the attention of fans, but also to have them take action on your content.”

While a headshot of a speaker might excite some people, it’s important to share something worthwhile from that speaker as well. Take one powerful statement from each of your speakers and add that to a graphic containing a headshot of the speaker. This gives people something to tie to that speaker, a glimpse into his or her personality or presentation.

This also provides another opportunity to give your speakers additional exposure. (And for them to share with their own audiences, providing exposure for your event.)

#9: Create a Group Post Featuring Event Speakers

Odds are, you selected your event speakers because they’re thought leaders in their fields. What better way to highlight the caliber of talent at your event than an expert roundup blog post?

Asking your presenters to contribute to this type of post has several benefits:

Your speakers will feel appreciated when they are afforded an opportunity to display their expertise to your audience.
Prospective attendees get a preview of the excellent content shared at your event.
Your readers gain the wisdom from multiple experts in one post.
This type of post is often one of the most shared, providing you valuable evergreen content.
Some ideas for roundup posts are marketing tips, favorite tools, blogging tips and marketing predictions. You can also do niche roundup posts such as Facebook advertising tips, Twitter tools, etc.

#10: Share Behind-the-Scenes Visual Content

A LOT of work goes into pulling off a fantastic event. Give a glimpse into this exciting and sometimes chaotic experience by sharing images and videos of the preparations going on.

Share stories of how you’re pulling everything together and don’t forget, mistakes and challenges happen. Be authentic and share the challenges you face and what steps you took to resolve them. It humanizes your brand and makes you more relatable.

Posting behind-the-scenes photos and videos is also a great way to generate buzz and boost engagement. It builds an emotional connection by fostering a sense of being an insider to the event, a “glimpse behind the curtain.”

To be continued

#11: Create a Facebook Event Page

Most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. Your event page is also a great place to encourage networking before the event. The convenience of an event page also encourages sharing by attendees.

To help make your event a success, Facebook has added new tools such as targeted news feed ads and event insights to measure the effectiveness of your efforts.

As the big day approaches, don’t forget to send out reminders to encourage people to RSVP on your event page.

#12: Welcome New Instagram Followers With a Video Invitation to Your Event

Instagram has made it very easy to offer a warm welcome: direct messages with video. You have 15 seconds to say thank you to your new followers and invite them to your event. This is especially effective if the person making the video will also be at the event to greet attendees. Who doesn’t like to see a familiar face when in unfamiliar surroundings?

#13: Mention the Event in Your Podcast

Whether you have your own podcast or you’re a guest, seize the opportunity to discuss your upcoming event. Be sure to talk about your value proposition—not just who the speakers are, but what your listeners can gain by attending.

Remember, you’re asking people to invest time and resources to attend—highlighting important takeaways is a great way to pique interest and get more registrations. And don’t forget to talk about the fun stuff, too!
Erik Fisher, community manager for Social Media Examiner and podcaster at Beyond the To-Do List, suggests, “Make sure to mention the event consistently across multiple episodes, mention it multiple times per episode without being too ‘salesy’ and use a clear call to action for your listeners.”

Other tips:
Mention the event as a “sponsor” of the podcast.
Interview presenters and mention that they will be at the event.
Make it part of the conversation.
Use an easy-to-remember URL when you mention the event

#14: Create Special Graphics in a Variety of Sizes for Your Speakers

Make it fun and simple for your speakers to promote their presentation at your event. Be sure to use a great photo of the speaker and keep the image consistent with the branding for your event.

Since different social media platforms use various sizes of images depending on the type of post, take the time to create graphics in a multitude of sizes. This makes it convenient for your speakers to optimize the images on whatever social network they use.

Encourage your speakers to share, share, share the graphics on their social platforms, blogs, email signatures and more

#15: Leverage Facebook’s Call-to-Action to Drive Traffic to Your Registration Page

You’ve already (hopefully) updated your cover photo to showcase your event, so why not take it a step further by adding a Call-to-Action (CTA) button?

Facebook recently rolled out its new CTA button for pages, said to “bring a business’s most important objective to the forefront of its Facebook presence.” What could be more important than generating event revenue for your business?

#16: Add Your Event to Your Email Signature

Have you considered how many emails you send and receive on any given day? Each one of those is an opportunity to spread awareness for your event. Simply add a hyperlink and/or graphic to your signature line.

End

These are just some of the tactics we have implemented to promote Social Media Marketing World. It’s important to try a variety of tactics and see what resonates with your audience. If something works, remember to document it in your marketing plan to use again.

You guys can tap on this link to have further reading with features

16 ways to use SM to promote event

Holy shiznits, that's a lot of ways. Lol. well i have an information on how important social media is to our organisation;

1.) You get to see your target market, up close and personal. Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).

2.) To-Do List - You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

3.) Your competition is Tweeting and Facebooking like crazy. The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.

4.) People are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.

5.) It will get you more sales. Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try Tweeting or posting coupon codes, good only to those who are your Facebook fans or Twitter followers (around The Content Factory, we call them “Tweeps”). You’ll be surprised at how many people make purchases using the code!

6.) You will find customers you didn’t know existed. If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site). Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ sign away.

7.) Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Post a link today, and two weeks later you might see a sale from it.

8.) It’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

9.) The social media marketing arena is a (fairly) level playing field. Unlike the brick and mortar world where you need to have millions of dollars to run traditional ad campaigns, all companies start off on pretty equal footing when it comes to social media marketing. The people who thrive and go viral in cyberspace are the people with the most clever, attention grabbing tactics and the most useful, link worthy content. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

Simply put, social media marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter for marketing. If your business isn’t already active on social networking sites, now is the time to start. Who knows, you could be missing out on sales opportunities right now.

Hebat semua good job2

21 SOCIAL MEDIA MARKETING TIPS FROM THE PROS

#1: Attract Leads With Facebook Offers

If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.

Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.

Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads
Here’s why they work:

Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer)

#2: Use Social Media to Engage With Your Email Subscribers

The best social media marketing tip that I have for businesses is to use social media to engage with your email subscribers.

I can’t take total credit for it—it’s a concept that I heard at the Traffic and Conversion Summit in San Francisco. You see, everyone is trying to use social media to get new leads, which you definitely can do, but not enough business owners are using social media to build lasting and profitable relationships with their current subscribers.

You probably don’t want to email your list every day, but you likely want to stay top of mind and connect with them on a daily basis somehow. Social media is the perfect solution!
I suggest putting an email in your autoresponder and invite your new subscribers to follow you on Pinterest, or like your Facebook Page, and then remember to tell them WHY.

Do you host exclusive promotions and contests on your Page? Will they have access to information that you don’t share anywhere else? Make it worth their while and watch your business and your bank account flourish.
Remember, when it comes to your audience, you want quality over quantity

#3: Combine Your Marketing Channels

My biggest tip is strategic: combine all the best of digital marketing for what I call your “Perpetual (Pro)motion Machine.”

If you use SEO, organic social media, search advertising, social advertising and Google remarketing ads, then you’re doing the best of everything.

You’re raising awareness for new business via Facebook, you’re getting the low-hanging fruit of buying-intent keywords via Google, and you’re making sure that people who’ve been to your site keep seeing you via Google remarketing and your Facebook fan base Also, most companies’ analytics are incomplete. They usually make Google look better than it really is and Facebook look worse than it really is. So allocate some money to raise awareness via Facebook as a best practice. Win the war at the mindshare and awareness level, not just at the bottom of the sales funnel.

#4: Create a LinkedIn Company Page

If you don’t have your company page up on LinkedIn yet, what are you waiting for?

LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way to reach your target market on LinkedIn.

Many business owners and executives like to keep a more private profile on LinkedIn, but would also like exposure for their company LinkedIn Company Pages are the way to do that. You can grow your company following as large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.

You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or marketing industry, you can customize your message to speak directly to them.

Not only that, but you can create “click-through” banners to entice your target market over to your website, sales page, commerce site or other social media sites. And it’s free!

#5: Identify Your Outcomes

When we talk about the best thing to do in social media marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”

The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.

Before you go jumping into one platform or another, imagine what it would require for you or the company to go out and buy a $1,000 bottle of champagne and share it with the team. That’s your “1K Champagne Result.”

The next part of the puzzle is to understand that not all social media efforts are the same. There are some really big differences in approaches, and thus outcomes. The five big approaches are:

Brand maintenance—monitor your channels and respond when appropriate, and perhaps post a bit here and there.
Community-building—whether it’s internal advocates, external brand ambassadors or groups of people who share the underlying passions of the brand, in this work you endeavor to join and nurture community.
Influencer outreach—identify and engage the people who are influential around your passion points or industry.
Reputation management and development—the project wherein you either repair or develop thought leadership or positive reputation.
The big splash—these are the big creative campaigns that garner a lot of short-term attention.
You might very well decide on a mix of these five approaches. If you start by thinking about your 1K Champagne Results, you can more easily line up your big approaches with whatever it is that’s going to make that cork go flying across the room.

#6: Become the Wikipedia of Your Industry

Marcus Sheridan
Over the last couple of years, a very interesting shift has occurred with each and every one of us who use the Internet. And what is this shift?

We’ve all grown incredibly impatient online.

In other words, if we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, we’ll eventually find a website that has the answer(s) we seek.

Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot.

Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again and again.

It’s for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry. The golden rule of marketing is this With the average business website answering about 10 consumer questions, if a company is willing to follow the “They Ask, You Answer” mentality, amazing results will often occur. The brand will grow. Traffic on the site will increase. And above all else, sales will likely have a huge upturn

#7: Meet in Person or “Virtually Connect”

Andrea Vahl
Some of my strongest online connections and relationships have developed because I took the time to connect in person.

Either by organizing a “meetup” or “Tweetup” with a group, going to a conference (such as Social Media Marketing World) where I knew the people I wanted to meet would be or even just connecting one-on-one through Skype.

#8: Ask Your Audience Anything

Pat Flynn
Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things: engage and get people involved.

Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard

#9: Like Your Customers on Facebook

Instead of asking your consumers to like your brand on Facebook, why don’t you start liking them?

Most brands use Facebook as an extension of their traditional and mass-marketing initiatives. As such, we have what can only be described as an “arms race” for likes on Facebook.

The average person on Facebook has 120-200 connections (depending on whom you ask… and when)As big as Facebook is, it’s actually many, many, very small circles of close (and semi-close) connections.

Facebook and brands are less about advertising and much more about creating, nurturing and developing a more direct relationship between individuals and the brands that serve them. This isn’t for all brands. This isn’t for all consumers. This is (still) a massive opportunity for those who can rise above a traditional advertising strategy.

#10: Listen First and Never Stop Listening

Dave Kerpen
Listening to your customers across social media is most important. There is little sense in social media marketing if you are not following this simple rule.

Social media is based on conversations; it’s not just another marketing channel for you to push out your content or promote your product. You have to have a conversation in which you’re engaging your customers. And in order to have a good conversation—whether online or offline—you have to listen and respond to your audience Use Twitter search terms like “need an accountant” if you’re an accountant or “We’re hiring” if you’re a recruitment firm. Then take what you learn from listening and use it to build better products, services and marketing campaigns.

Sun Chips, for example, returned to their old packaging after customers complained widely on the Internet that the new biodegradable packaging was too noisy.

Following this simple tip of listening to your customers AND prospects will empower your business with knowledge about what your customers really want. This is crucial for your business to grow and achieve high customer satisfaction. Customers like businesses that listen and respond to them

To be continued

Hey Guys. I would love to add a bit of the importance of social media. Especially in promoting our event.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouthmarketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others  

Wow, that is a lot of information you guys have there. Well I think, in order for us to use the social media and all those stuff, we also need to have the creativity. So, let me share a bit of my knowledge on creativity.

What Is Creativity?
In coming up with dimensions along which to measure creativity, we drew on social and educational psychology literature that defines creativity as divergent thinking—namely, the ability to find unusual and nonobvious solutions to a problem. One of the pioneers in the field was Ellis Paul Torrance, an American psychologist, who developed the Torrance Tests of Creative Thinking (TTCT), a battery of measures used to assess individuals’ capacity for divergent thinking in the business world and in education. Torrance scored responses to test questions along five dimensions: fluency, originality, and elaboration (borrowed from the work of Joy Paul Guilford, another American psychologist) as well as abstractness and what he called resistance to premature closure.

Fluency refers to the number of relevant ideas proposed in response to a given question (such as “list as many uses as you can for a paper clip”), and originality measures how uncommon or unique the responses are. Elaboration refers to the amount of detail given in a response, and abstractness measures the degree to which a slogan or a word moves beyond being a label for something concrete. Resistance to premature closure measures the ability to consider a variety of factors when processing information.

In the early 2000s Torrance’s measures were adapted for advertising by the Indiana University communications researcher Robert Smith and his colleagues. They adjusted the definition of creativity to refer to “the extent to which an ad contains brand or executional elements that are different, novel, unusual, original, unique, etc.” Their goal was to measure creativity using only those factors most relevant to an advertising context. They came up with five dimensions of advertising creativity, which form the basis for our survey.

We also must highlight on the Originality.

Originality
An original ad comprises elements that are rare or surprising, or that move away from the obvious and commonplace. The focus is on the uniqueness of the ideas or features contained in the ad. An ad can diverge from norms or experiences by applying unique visual or verbal solutions, for instance. Many advertising campaigns are anything but original. The prototypical detergent spot shows a homemaker satisfied with an even whiter wash; perfumes feature picture-perfect models; and cars cruise through beautiful landscapes free of traffic. One campaign we studied that excelled in the originality dimension was the surprising visualization of the inside of a vending machine in the Coca-Cola commercial “Happiness Factory.”

Next is our flexibility.

Flexibility

An ad scoring high on flexibility smoothly links the product to a range of different uses or ideas. For example, a commercial for the Kraft Foods coffee brand Jacobs Krönung, which aired in Germany in 2011 and 2012, showed a man facing various domestic challenges (washing dishes, sewing a button on a jacket, dicing an onion, and making a bed) while a group of women enjoyed a cup of coffee together.

Finally, is the elaboration of our content.

Elaboration
Many ads contain unexpected details or extend simple ideas so that they become more intricate and complicated. One good example is an ad for Ehrmann fruit yogurt—one of the leading brands in Germany—in which a woman eating yogurt licks her lips to reveal that her tongue looks just like a strawberry (Ehrmann made different versions of the spot for different flavors), considerably deepening the idea of fruitiness in yogurt. In another example, an ad for Wrigley’s 5 gum, a man is submerged in tiny metal balls that bounce off his skin to represent the tingle one feels while chewing the gum.

5 Ways to Integrate Snapchat Into Your Marketing Strategy

Understanding Snapchat
Snapchat’s developers went beyond traditional rules of social media and featured the app with something other developers couldn’t fathom: time-constrained photo and video shares.
How do these ephemeral shares come in handy?
One would assume that it’s something only a green-teen would use for inappropriate shares.
However, according to Pocket-lint news, “As many as 700 million photos and videos were shared on Snapchat per day”.
And according to Statista’s Snapchat 2014 Age Distribution Chart, 31% of the users were between 18 to 24 years old and 19% were over 25.
It seems like there’s more to this app than meets the eye.
Should marketers ignore this app and let it be?
Certainly not! You might be missing out on what is currently one of the most popular social media platforms after Facebook and Instagram.
Besides there’s no harm in experimenting with “snaps”, especially if your target audience is composed of a younger demographic.
Before we look at how you can integrate Snapchat into your marketing strategy, let’s examine a few case studies.

Case 1: McDonald’s
If you’re a sports fan, you’ll love McDonald’s latest snappy idea of creating “snaps” of famous athletes such as LeBron and Johnny Manziel.
Fans were able to view behind-the-scenes commercial footage and snaps of food and contests.
Sports fans Lovin’ the snaps!

Case 2: Free People
Free people went one step beyond traditional marketing by giving fans and customers “sneak peeks” of new collections and engaging with them personally.
For instance, they would ask followers how their weekend was or silly questions like “What would you do if you were an alien?”
According to the Free People director of marketing, Kathryn O’Connor, Snapchat provides a way to gain a follower’s full attention because of the self-destruct feature.
Their unique snaps keep a follower “guessing” what’s coming next.

Case 3:  GrubHub
GrubHub has truly made a splash with its unique marketing strategies, many of them which involve the use of Snapchat.
Last year, Grubhub used the doodle feature to invite internees by running a Snap-Doodle contest.
The best doodles snapped would win a chance to get interviewed for an internship opportunity.
Grubhub continues to the use the app for all sorts of promotion strategies such as promo codes, giveaways, sneak-peeks, stories, and behind-the-scenes video footage.
Now let’s move on to 5 ways you can integrate Snapchat into your marketing strategy.

1. Capture quick moments
First and foremost, you need to turn the tables on traditional marketing thinking.
You have got to embrace the very feature that bothers you or makes this app different.
For Snapchat, that is clearly the self-destruct feature.
Top marketers of well-reputed companies and those of the examples above did just that to create unique and engaging content. They thought of ways they could utilize the in-in-a-snap and out-in-a-snap feature by sharing content designed for that purpose.
They captured spur-of-the-moment content that has less value as time passes by. For example, what an NBA basketball player is doing before the game is relevant at that very moment, but once the moment has passed, it become less effective.

2. Offer rewards and coupons
Snappy discount offers and coupon messages is one of the most popular business uses for Snapchat.
Coupons and offers will most certainly have a time limit. With the self-destruct feature, you won’t have to worry about explaining why the offer has expired.
Acknowledging the fact that these offers and coupons are limited, Snapchat users will have an incentive to always remain up-to-date with the company account and their offers.
Send them promo codes they will have to show to redeem a coupon and get them hooked to your business offers!
A popular frozen yoghurt brand, 16Handles, successfully launched the SnappyNewYear campaign where they encouraged users to snap a picture of them eating the yoghurt and receive 16% off, 50% off, and even 100% off coupons to show to the cashier in only ten seconds before it self-destructed.

3. Preview new products
Once you have your fans and followers hooked, you have a chance to engage them with sneak peeks of new arrivals.
Generating buzz about new collections and products is a great way to ensure the sales fly high once the product is launched.
Fashion Designer Rebecca Minkoff released her Spring 2014 collection during fall 2013 to give her fans a peek at the next year’s exclusive collection even before it hit the runway.
Your Snapchat followers will be rushing into your store head-first to collect the latest items before anyone else does!

4. Inform your customers about special sales and events
Inform your customers every time there is a special sale or event.
Flash sales are a great way to invite masses of customers looking forward to exploit the latest sales offers. Exclusive sales and events last for only a short period of time.
Last year, Snapchat rolled out an Amazon and Hollister sponsored Black Friday event ads alongside user-generated content.
You can also restrict this to only the most avid fans and followers and make the event invites exclusive to your loyal customers.
Invite them to a tour behind the scenes or for a taste of the latest food product.

5. Promote behind-the-scenes footage or photos
Release footage of behind-the-scenes pictures or videos and show your fans what you are all about.
Behind-the-scenes photos and videos are intriguing for customers and a clever marketing tool that is never timeworn.
Create targeted messages or videos for special customers who would love to “take a peek” at the production process.
Several companies use this technique to allow the users to “guess” what the image/video is about and share their ideas using a Twitter hashtag.

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