Knowledge Sharing (Promote Event with Less MONEY)

hello guys,

since i'm financial officer for our event so i want share with you guys on how we promote our event with using less of money since we want to save our budget with other important things. in my opinion, why don't we use new technology and promote our event online. Using the power of online marketing, you can get your event in front of the people most likely to attend – that is, the people already looking for it.

so there you go guys.

Marketing an event can be tricky. With all the time, effort, and expenses that you’ve already invested in organizing your event, it can seem like an impossible task to come up with ways to easily and affordable attract more people to it.

1. Target the terms people are searching for :
Before you can even think about marketing your event, you need to make sure you’re targeting the right words and phrases. You can learn a little more about why researching these keywords is important, and how to find them.

2. Harness the power of email:
Email marketing is often overlooked as a marketing method, but it’s still incredibly powerful! Did you know that the ROI on email is over $40 for every dollar invested?You can promote your event by emailing either attendees or opted-in non-attendees. Send them information about the event as it draws closer that will get them excited, like new announcements or features, as well as important logistic details (ex. parking, admission hours).

3. Utilize social proof:
If you’re not familiar with social proof, it’s a way to use what other people have done to influence a desired action. Advertisers do it all the time by saying, “Choose the product 1 million others have already tried,” and ecommerce websites use social proof by publishing customer reviews. If you have any standout quotes, reviews, or statistics to share about your event, make sure they appear on your page or website. This could be as simple as adding some positive feedback you received at last year’s event, or publishing the current number of registrations. Either form of proof will make others more likely to sign up.

4. Create a social presence:
The social media strategy you take for your event should depend on the size and scope of your event. If you’re hosting a free local food truck gathering, you can probably get away with minimally-designed Facebook and Twitter pages, plus an official hashtag. But if you’re hosting an event that draws thousands in your industry from all across the world, you should be prepared to go all-in… and several months in advance, at that.

Be prepared to do the following:

Create new social media profiles (or at least rebrand your existing ones, if you’re sponsoring an event as a company)
Create the official hashtag, and post it in several locations — both online and at the event
Add custom-designed graphics and icons to your pages
Assign staff members to each page
Create content to post in advance
Post crucial details leading up to the event (ex. operating hours, parking, fees, last-minute schedule changes, maps…)
Interact in real-time with anyone who may have questions or concerns
Monitor the hashtag the day(s) of the event for potential issues
Of course, social media isn’t all about managing your reputation. Use your presence on these networks to engage with potential attendees, share information, and talk about what makes your event so great.

5. Post teasers:
Want to encourage additional registrations? Start teasing the event before it happens. This may happen in photo form, or just with some text hints at who might be dropping by. Make anyone who’s on the fence feel like they just can’t resist coming to see what you have to offer.

6. Pursue online news coverage:
News outlets are always hungry for a story, and since your local stations all have websites, they have even more space to fill. Send them an email or call them up with your story, and ask if they’d be interested in covering you. You may get a mention in their “events” section, or if what you’re doing is really compelling, you could get a whole article dedicated to you.

7. Outreach relevant websites for links:
In the same vein, if you know of any relevant websites in your niche – local or otherwise – send them an email and ask if they’d be willing to cover you. You might be surprised by how many of them are willing to do a writeup of your event!
If you have a dedicated event website, this task can benefit you in more ways than one: acquiring links to your site from others can boost your authority and make you more likely to rank well in searches for the keywords you’re targeting

8. Give attendees ways to promote their presence:
Want your event attendees to do the marketing for you? Consider creating badges or icons that they can post on their websites or blogs showing that they are going. You can also create special variants for any speakers, guests of honor, or vendors you may have.
With each badge, consider including HTML that automatically displays the image with a link to your event page or website – this will make it extremely easy for anyone who’s interested to see what you’re doing (and sign up to attend!).

9. Produce share-worthy content:
Content creation can take a long time, but the benefits can be enormous. Viral infographics, blog posts, and how-to guides can rack up thousands of links, shares, and visits. So if you have your own website, you may want to try out this method.
Consider creating an informative infographic or well-researched blog post about something in the same industry or niche as your event. Share it heavily on your social channels and over email… then see what happens. If the content does well, it could bring in additional registrations for you!

10. Do something worth talking about:
Finally, if you really want to promote your event, you’ll need to do something people want to talk about. No, I’m not talking about creating a scandal – I mean doing something cool. This could be a giveaway (sponsored by one of your vendors), a raffle, a special show or panel, any notable speakers or guests you have convinced to attend, or offering some kind of experience that can’t be found anywhere else.
Once you’ve decided on how you’re going to attract extra attention, kick it up a notch: promote your special feature on your event page, in your emails, on social media, and anywhere else you can think of. Make sure everyone knows about it and that it’s a selling point of your event. After all, if no one knows you’re giving away a new car, no one’s going to get excited about it!

if you guys want to add more, so lets share with others what in your opinion.

Thank you.

Yeah, so helpful shafiqa

It is easy as it doesn't take much time and cost-savvy.We should try to implement it in each of our concert by using these approach. It might look small but it is worth to try. Saving money is our CEO core principle right

yeah you got it right fazira!

since we want to save our cost to promote our event and we dont have so much time, i think this is the best way how we want to promote our big event. like i mention it at knowledge sharing social media as a tool and give benefit on our event why dont we try to promote our event on this new technology.

Yes guys.
Good suggestion by the way.
Remember we must minimise our cost and maximize our profits. But the most important is we need to rock our audience so hard !!